I know you mamas/parents will *get* Barefoot Books. They are so much more nurturing, beautiful and inspiring. Without being cheesy, their stories have characters who model the values I want my kids to strive for, like generosity, kindness, bravery, appreciating the earth. They are books kids want to read again and again.
There is Herb the Vegetarian Dragon (who refuses to fight and kill), Ruby's Baby Brother (featuring a breastfeeding mom), The Girl with a Brave Heart (who shows kindess to an elderly lady) and my family favorite Earth Tales. They are multicultural and diverse - even the Pirate short story collection features a story about a female pirate from Ireland. Their best selling books Animal Boogie has a little guy in a wheelchair, and different races amongst the kids.